10 Things You Should Try To Barter For Before Buying
1. Information Products - it could be ebooks, "how
to" videos, cassettes, magazines, newsletters, paid
e-zines, courses, etc.
2. Advertising Space - it could be banner ads, ezine
ads, ebook ads, magazine ads, newspaper ads, tv
ads, fax ads, online classified ads, etc.
3. Web Hosting - you could offer a free advertisement
for their web hosting service on your site in return for
free or discounted hosting.
4. Software - it could be for tax software, web site
authoring software, accounting software, newsletter
software, graphic design software, etc.
5. Writing/Editing - it could be for web site content,
promotional articles, press releases, e-zine articles,
promotional ebooks, etc.
6. Accounting/Bookeeping - you could offer a no
cost advertisement in exchange for their accounting
and booking services
7. Consulting - it could be market consulting, legal
consulting, computer/software consulting, business
consulting, etc.
8. Copy writing - it could be for brochures, business
cards, classified ads, sales letters, product packages,
banner ads, promotional products, etc.
9. Merchant Accounts - you could offer no cost
insert ads in your product packages in exchange for
the option of accepting credit cards.
10. Internet Access - you could offer a no cost
pop up ad on your web site in exchange for free or
discounted Internet access.
Quote of the Day:
"Old places and old persons in their turn, when spirit
dwells in them, have an intrinsic vitality of which youth
is incapable, precisely, the balance and wisdom that come
from long perspectives and broad foundations." -- George
Santayana
Sunday, July 19, 2009
Monday, July 13, 2009
10 Lightning Fast Ways To Escalate Your Sales
10 Lightning Fast Ways To Escalate Your Sales
1. Sell an inexpensive product to sell an expensive
product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they
want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web
site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.
4. E-mail targeted e-zines and ask them to do a
joint venture with you. Ask them to run your ad and
in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There
are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get more
information and you just check your traffic reports.
7. Create credibility and trust with your visitors by
telling them something they already know. They'll
know for sure you're not lying to them.
8. Make residual income from your customers by
selling back end products. If you don't have any,
you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People
think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by
charging for consulting. The consulting should be
related to your web site's theme.
Quote of the Day:
"Liberty cannot be preserved without general knowledge
among the people." -- John Adams
1. Sell an inexpensive product to sell an expensive
product. If people like your inexpensive product,
they'll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they
want to pay for your product. I only recommend it
for products that don't sell or ones that hardly sell.
3. Create an extra revenue stream with your web
site's articles or content. Publish the first paragraph
of each article and charge people to read the rest.
4. E-mail targeted e-zines and ask them to do a
joint venture with you. Ask them to run your ad and
in exchange they get a percentage of the profits.
5. Find a tiny niche for your new free e-zine. There
are thousands of free e-zines; your e-zine needs to
be extra specialized to attract new subscribers.
6. Test your ads by using autoresponders. You can
have people e-mail your autoresponders to get more
information and you just check your traffic reports.
7. Create credibility and trust with your visitors by
telling them something they already know. They'll
know for sure you're not lying to them.
8. Make residual income from your customers by
selling back end products. If you don't have any,
you could sign up to related affiliate programs.
9. Use a redirect page to boost your sales. People
think the long affiliate URLs look unprofessional in
e-mail so you could redirect them to a web link.
10. Create an extra income from your web site by
charging for consulting. The consulting should be
related to your web site's theme.
Quote of the Day:
"Liberty cannot be preserved without general knowledge
among the people." -- John Adams
Monday, July 6, 2009
8 Ways To Increase The Perceived Value Of Your Freebies
8 Ways To Increase The Perceived Value Of Your Freebies
Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free stuff? It's loosing it's perceived value.
Every time you surf the internet or check your e-mail
you see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but
not like they did when the internet was new. The key
is to increase the perceived value of your freebies so
they will be more attractive to your audience. How
do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with
a dollar amount. For example, "Subscribe to my free
e-zine! A $199 value!"
2. You could add other freebies to your freebie that
will increase the value. For example, "Subscribe to
my free e-zine and get free access to our "subscribers
only" private web site!"
3. You could tell them the freebie is only available for
a limited time. For example, " Download our free
ebook, this free offer will only be available until May
30, 2000."
4. You could tell them the freebie is only available to
a limited number of people. For example, " Our free
software will only be available for the next 100 people
that download it.
5. You could give more details about the freebie.
List the benefits, features, what problems the freebie
will solve, etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say "free never released top secret document"
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would defiantly increase your freebies value.
8. You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some
other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws
the most traffic to your web site.
Quote of the Day:
"It is better to ask some of the questions than know all of
the answers." -- James Thurber
Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free stuff? It's loosing it's perceived value.
Every time you surf the internet or check your e-mail
you see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but
not like they did when the internet was new. The key
is to increase the perceived value of your freebies so
they will be more attractive to your audience. How
do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with
a dollar amount. For example, "Subscribe to my free
e-zine! A $199 value!"
2. You could add other freebies to your freebie that
will increase the value. For example, "Subscribe to
my free e-zine and get free access to our "subscribers
only" private web site!"
3. You could tell them the freebie is only available for
a limited time. For example, " Download our free
ebook, this free offer will only be available until May
30, 2000."
4. You could tell them the freebie is only available to
a limited number of people. For example, " Our free
software will only be available for the next 100 people
that download it.
5. You could give more details about the freebie.
List the benefits, features, what problems the freebie
will solve, etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say "free never released top secret document"
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would defiantly increase your freebies value.
8. You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some
other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws
the most traffic to your web site.
Quote of the Day:
"It is better to ask some of the questions than know all of
the answers." -- James Thurber
SEO-Search Engine Optimization
You've probably heard of SEO, since it's very hot right now. It stands for Search Engine Optimization.
SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let's face it, most people are lazy.
They're not going to spend time clicking and scanning tons of pages of search results.
Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site.
SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can.
Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.
These indexers compute the keyword density. Keyword density refers to the how often a certain word appears in a given document. It's given as a percentage.
Let's say you have a site about running shoes. A keyword density of 7% on "running" on that web page means that out of 1000 words, 70 of them are "running." Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords.
To give you an idea, a normal key word density for the main key words is about 3 to 7%. What these people will do is have something insane like a 25% keyword density on their front page. Then that page ranks #1 in search engine results when users search for that word. Once the user is on the entry page, they're likely to enter the site.
Search engines used to use meta-tags to search for web sites. This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words.
We decided not to go any deeper into this topic here. Instead, we felt it would be better to direct you to the leading authority in SEO: Brad Callen.
Download his free PDF ebook from this link (right-click and save):
http://www.money-adsense.com/bonus/seo-made-easy.zip
Tools, Tools, Tools...
There are tons of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, and lots of other things.
There are two ways you can use these free online SEO tools:
(1) If you're new to SEO, these tools provide excellent insight on how a website is performing and ranking. Use them to highlight issues and trends with your website and provide indicators for where optimization work is necessary.
(2) If you've had some experience with SEO, these tools will act as a complement to the more specialized SEO tools, like WebPosition Gold or SEO Elite. You can also use them to supplement an SEO's internal knowledge base and experience.
Here are some choice tools for both new SEO users and more experienced SEO users:
Article: How To Snatch An Expiring Domain
http://www.mikeindustries.com/blog
Use this article to guide you when getting after an expired domain with high PageRank. Some suggest you put some text links back to the sites you want to boost! A few PR updates later you will find your new site having a PR -1 from the one you bought!
Keyword Research Tool
http://www.webmaster-toolkit.com
Use this to research appropriate words and phrases to include in your webpage's body text so that you'll rank higher. It's easy to use. You just enter the word or phrase you want to be found under, then the tool suggests additional words and phrases for you to consider using. You also have the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.
Keyword Analyser Tool
http://www.gorank.com/analyze.php
This one will read the body of the page and give you a report on what words are used and how many times they are used.
Since most engines rank sites depending on that site's keyword density (which typically ranges between 3% and 9%), this is a really good tool to have.
Search Engine Position Checker Tool
http://www.webmaster-toolkit.com
This tool checks to see if your website appears in the first fifty results in major search engines for your designated keyword or phrase. If your URL is present, the tool outputs what position it occupies. This tool also lets you know if any other URLs from your domain appear in the search results.
Link Popularity Tool
http://www.linkpopularity.com
This tool will measure the total number of links or "votes" that a search engine finds for your website. One of the best feature is that besides tabulating data, it also produces a very cool graph of the resulting data. One other nice feature is the ability to compare your website to your competitors to help you with your overall marketing strategy.
Meta Tag Generator
http://www.webmaster-toolkit.com
This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag (etc.)
Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion
This one tells you how many times a certain keyword was searched for at Overture.com. It will also show all related searches for that keyword. It's a good thing to use to determine search frequency among related keyword phrases
Top Keywords
Keywords
Keywords offers the top 500 searched internet keywords compiled from a database of over 300 million search terms extracted from popular metacrawlers. Ideal for search engine marketing and pay per click advertising in Google AdWords, Yahoo! Search Marketing (formerly Overture), MSN Keywords, Ask Jeeves Sponsored Listings, etc
Contact Webmaster - Ask-Anders.com
You've probably heard of SEO, since it's very hot right now. It stands for Search Engine Optimization.
SEO is the process of increasing the amount of visitors to a site by designing the site content so that the site ranks high in the search results of a search engine.
The higher a Web site ranks in the results of a search, the greater the chance that a user will visit that site. Let's face it, most people are lazy.
They're not going to spend time clicking and scanning tons of pages of search results.
Therefore, where a site ranks in a web search is absolutely critical for directing more traffic toward the site.
SEO helps to make sure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
To understand how this works, you need to know a little bit about how search engines work. Typically, a search engine sends out a spider to fetch as many documents as it can.
Then another program, called an indexer, reads these documents and makes an index based on the words each document contains. Each search engine uses a unique proprietary algorithm to create indexes so that hopefully only meaningful results are returned for each query.
These indexers compute the keyword density. Keyword density refers to the how often a certain word appears in a given document. It's given as a percentage.
Let's say you have a site about running shoes. A keyword density of 7% on "running" on that web page means that out of 1000 words, 70 of them are "running." Unfortunately, the quick-buck con artists have figured this out, and they will put up a site that has a front page that is totally littered with keywords.
To give you an idea, a normal key word density for the main key words is about 3 to 7%. What these people will do is have something insane like a 25% keyword density on their front page. Then that page ranks #1 in search engine results when users search for that word. Once the user is on the entry page, they're likely to enter the site.
Search engines used to use meta-tags to search for web sites. This was nice, since the meta-tag was a hidden area of your page where you could put all the relevant keywords and not have to worry about making your content sound awkward by overusing certain words.
We decided not to go any deeper into this topic here. Instead, we felt it would be better to direct you to the leading authority in SEO: Brad Callen.
Download his free PDF ebook from this link (right-click and save):
http://www.money-adsense.com/bonus/seo-made-easy.zip
Tools, Tools, Tools...
There are tons of free online SEO tools available on the internet. Most feature some very impressive statistics and information to help you optimize your website, analyze search engine positions, research your competitors, and lots of other things.
There are two ways you can use these free online SEO tools:
(1) If you're new to SEO, these tools provide excellent insight on how a website is performing and ranking. Use them to highlight issues and trends with your website and provide indicators for where optimization work is necessary.
(2) If you've had some experience with SEO, these tools will act as a complement to the more specialized SEO tools, like WebPosition Gold or SEO Elite. You can also use them to supplement an SEO's internal knowledge base and experience.
Here are some choice tools for both new SEO users and more experienced SEO users:
Article: How To Snatch An Expiring Domain
http://www.mikeindustries.com/blog
Use this article to guide you when getting after an expired domain with high PageRank. Some suggest you put some text links back to the sites you want to boost! A few PR updates later you will find your new site having a PR -1 from the one you bought!
Keyword Research Tool
http://www.webmaster-toolkit.com
Use this to research appropriate words and phrases to include in your webpage's body text so that you'll rank higher. It's easy to use. You just enter the word or phrase you want to be found under, then the tool suggests additional words and phrases for you to consider using. You also have the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.
Keyword Analyser Tool
http://www.gorank.com/analyze.php
This one will read the body of the page and give you a report on what words are used and how many times they are used.
Since most engines rank sites depending on that site's keyword density (which typically ranges between 3% and 9%), this is a really good tool to have.
Search Engine Position Checker Tool
http://www.webmaster-toolkit.com
This tool checks to see if your website appears in the first fifty results in major search engines for your designated keyword or phrase. If your URL is present, the tool outputs what position it occupies. This tool also lets you know if any other URLs from your domain appear in the search results.
Link Popularity Tool
http://www.linkpopularity.com
This tool will measure the total number of links or "votes" that a search engine finds for your website. One of the best feature is that besides tabulating data, it also produces a very cool graph of the resulting data. One other nice feature is the ability to compare your website to your competitors to help you with your overall marketing strategy.
Meta Tag Generator
http://www.webmaster-toolkit.com
This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag (etc.)
Search Term Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion
This one tells you how many times a certain keyword was searched for at Overture.com. It will also show all related searches for that keyword. It's a good thing to use to determine search frequency among related keyword phrases
Top Keywords
Keywords
Keywords offers the top 500 searched internet keywords compiled from a database of over 300 million search terms extracted from popular metacrawlers. Ideal for search engine marketing and pay per click advertising in Google AdWords, Yahoo! Search Marketing (formerly Overture), MSN Keywords, Ask Jeeves Sponsored Listings, etc
Contact Webmaster - Ask-Anders.com
Sunday, July 5, 2009
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.
7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.
9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.
10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.
Quote of the Day:
"A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge." --
Samuel Johnson
1. You can get ad copy ideas by studying similar
product's advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.
2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.
3. Make a complete list of your product's benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.
5. List all the ways your product is different from
your competition's. Include all the differences in
your ad copy that are better than their product.
6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.
7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.
9. Tell your audience what kind of support they'll
get after they buy. It could be free consulting, tech
support, free servicing, etc.
10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.
Quote of the Day:
"A desire of knowledge is the natural feeling of mankind;
and every human being whose mind is not debauched will be
willing to give all that he has to get knowledge." --
Samuel Johnson
Google adsense has proven itself to put thousands of dollars into the pockets of so many. People earn a living with the use of the Google Adsense program. There is so much success from this because the human brain alone cannot plan out the strategies.
Google adsense depends on traffic and most traffic depends on site content. A site without a good amount of traffic and is running an adsense program is bound to fail. This is because in giving good and relevant content, traffic is generated and from this traffic comes the click throughs on Google adsense ads on your webpage.
Search engines channel and drive traffic to websites through relevant website title and contents. Without these criteria, you can not get good enough traffic. Your website must be search engine optimized before this can take place. There is high competition on possible keywords you might use. This is where you leave it to the optimizing program.
SEO Elite 4.0 has just been released some few months back. Its function is so wide, which includes putting in a keyword / title and knowing how high is its relevancy, its density rate and lots more. Below are the major functions of SEO Elite 4.0
- Analyse backlinks using a specific search engine
- Get links to your website (new)
- Analyse AllInAnchor, AllInTitel or AllInText.
- Verifying that link partners are linking back
- Find where your site is ranked for a given keyword
- Find out how many pages are indexed
- Find possible authority websites(new)
- Submit your articles to article directories
Since Google Adsense work on the above premises, great success is certain and sure. Why not avail yourself the opportunity and get the SEO Elite 4.0. This is why it is possible when you see Google adsense ads saying “make up to $5,000 or more per month in the Google Adsense.
The above mentioned is what they will hide from you because it is what makes them that much amount of money and they are not ready to share that part of the secret with anybody.
I will make it available in your email if you pay just N5,000 and to your doorstep (on cd) if you pay N6,500.
This will change your adsense business for the better and make you thousands of dollars.
Just call me on +2348033210671
Google adsense depends on traffic and most traffic depends on site content. A site without a good amount of traffic and is running an adsense program is bound to fail. This is because in giving good and relevant content, traffic is generated and from this traffic comes the click throughs on Google adsense ads on your webpage.
Search engines channel and drive traffic to websites through relevant website title and contents. Without these criteria, you can not get good enough traffic. Your website must be search engine optimized before this can take place. There is high competition on possible keywords you might use. This is where you leave it to the optimizing program.
SEO Elite 4.0 has just been released some few months back. Its function is so wide, which includes putting in a keyword / title and knowing how high is its relevancy, its density rate and lots more. Below are the major functions of SEO Elite 4.0
- Analyse backlinks using a specific search engine
- Get links to your website (new)
- Analyse AllInAnchor, AllInTitel or AllInText.
- Verifying that link partners are linking back
- Find where your site is ranked for a given keyword
- Find out how many pages are indexed
- Find possible authority websites(new)
- Submit your articles to article directories
Since Google Adsense work on the above premises, great success is certain and sure. Why not avail yourself the opportunity and get the SEO Elite 4.0. This is why it is possible when you see Google adsense ads saying “make up to $5,000 or more per month in the Google Adsense.
The above mentioned is what they will hide from you because it is what makes them that much amount of money and they are not ready to share that part of the secret with anybody.
I will make it available in your email if you pay just N5,000 and to your doorstep (on cd) if you pay N6,500.
This will change your adsense business for the better and make you thousands of dollars.
Just call me on +2348033210671
8 Ways To Increase The Perceived Value Of Your Freebies
8 Ways To Increase The Perceived Value Of Your Freebies
Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free stuff? It's loosing it's perceived value.
Every time you surf the internet or check your e-mail
you see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but
not like they did when the internet was new. The key
is to increase the perceived value of your freebies so
they will be more attractive to your audience. How
do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with
a dollar amount. For example, "Subscribe to my free
e-zine! A $199 value!"
2. You could add other freebies to your freebie that
will increase the value. For example, "Subscribe to
my free e-zine and get free access to our "subscribers
only" private web site!"
3. You could tell them the freebie is only available for
a limited time. For example, " Download our free
ebook, this free offer will only be available until May
30, 2000."
4. You could tell them the freebie is only available to
a limited number of people. For example, " Our free
software will only be available for the next 100 people
that download it.
5. You could give more details about the freebie.
List the benefits, features, what problems the freebie
will solve, etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say "free never released top secret document"
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would defiantly increase your freebies value.
8. You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some
other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws
the most traffic to your web site.
Quote of the Day:
"It is better to ask some of the questions than know all of
the answers." -- James Thurber
Almost everyone is giving away a freebie so they can
attract people to their web site. They are giving away
free e-zines, ebooks, services, etc. What's happening
to all this free stuff? It's loosing it's perceived value.
Every time you surf the internet or check your e-mail
you see at least 20 to 50 freebies offers.
Don't get me wrong freebies do increase traffic, but
not like they did when the internet was new. The key
is to increase the perceived value of your freebies so
they will be more attractive to your audience. How
do you do this? Well, here are eight ways:
1. You could tell them what the freebie is worth with
a dollar amount. For example, "Subscribe to my free
e-zine! A $199 value!"
2. You could add other freebies to your freebie that
will increase the value. For example, "Subscribe to
my free e-zine and get free access to our "subscribers
only" private web site!"
3. You could tell them the freebie is only available for
a limited time. For example, " Download our free
ebook, this free offer will only be available until May
30, 2000."
4. You could tell them the freebie is only available to
a limited number of people. For example, " Our free
software will only be available for the next 100 people
that download it.
5. You could give more details about the freebie.
List the benefits, features, what problems the freebie
will solve, etc.
6. You could describe your freebie to sound more
attractive. For example, instead of "free report" you
could say "free never released top secret document"
7. You could list testimonials for your freebie. Most
businesses don't give testimonials for their freebies.
This would defiantly increase your freebies value.
8. You could tell people how many people have
already receive your freebie. For example, "15,000
people have already subscribed to my free e-zine!
Can they all be wrong?
These are only a few ways you can add value to your
freebies. You could be creative and think up some
other ways to increase the perceived value of your
freebies. Also test each idea to see which one draws
the most traffic to your web site.
Quote of the Day:
"It is better to ask some of the questions than know all of
the answers." -- James Thurber
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